Privacy Policy – Color Drift
Last Updated: July 3, 2026
Overview
Color Drift ("we," "us," or "our") is a single-player arcade reaction game published by Gilly Works. This Privacy Policy explains what data the app touches, how it is used, and the choices you have. Color Drift has no account system, no sign-in, and no backend server: the only data that leaves your device is what our advertising provider needs to show ads, and — if you choose to use it — your Apple Game Center high score.
Data We Collect and Why
| Data Type | Purpose | Shared With Third Parties? |
|---|---|---|
| Advertising Identifier (IDFA) / Device ID | To show ads through Google AdMob. With your permission, ads may be personalized; otherwise you see non-personalized ads. | Yes – shared with Google for advertising |
| Crash Reports & Diagnostics | To keep the game stable and diagnose problems | Yes – processed by Apple and Google |
| Game Center Data (optional) | To submit and display your high score on the leaderboard, if you use Apple Game Center | Handled by Apple Game Center |
| On-Device Settings & Progress | To save your sound preference, selected skin, games played, and high score | No – stored only on your device |
We do not collect your name, email address, contacts, photos, camera, microphone, precise location, or health data. Color Drift has no account or sign-in.
Ads and Your Choices
Color Drift shows occasional full-screen ads through Google AdMob. How your advertising identifier is used is up to you:
- On iOS, the app asks for permission to track using Apple's App Tracking Transparency (ATT). If you allow tracking, ads may be personalized using your advertising identifier. If you don't, you will still see ads, but they will be non-personalized.
- If you are in the European Economic Area, the United Kingdom, or Switzerland, the app shows a consent form (Google's User Messaging Platform) that lets you choose how your data is used for ads.
- You can change your tracking choice at any time in Settings > Privacy & Security > Tracking, and reset or limit your advertising identifier in your device settings.
We do not sell your data. We honor App Tracking Transparency and regional consent requirements.
Game Center
If you use Apple Game Center, your Color Drift high score is submitted to the game's leaderboard. Your Game Center identity and data are managed by Apple under Apple's Privacy Policy. Using Game Center is optional; the game is fully playable without it.
Data Stored on Your Device
Your sound preference, chosen skin, number of games played, and high score are saved locally on your device using the operating system's standard storage. This information stays on your device, is readable only by the app, and is not sent to us.
Third-Party Services
Color Drift uses the following services:
- Google AdMob (Google Mobile Ads SDK) – to serve ads
- Apple Game Center – for optional leaderboards
Each third-party service may collect and process data in accordance with its own privacy policy.
Children's Privacy
Color Drift is rated 4+ and is intended for a general audience. It is not directed to children under 13, and we do not knowingly collect personal information from children. Because the app displays ads, we recommend parental guidance for younger players.
Data Security
We rely on Apple's and Google's secure technologies to handle the limited data described above. However, no system is 100% secure, and you use the app at your own risk.
Changes to This Policy
We may update this Privacy Policy to reflect product or legal changes. We'll notify users by updating this page and revising the "Last Updated" date.
Contact Us
If you have any questions or would like to exercise your rights, contact us at:
Email: gilstudiollc@gmail.com
Facebook: facebook.com/works.gilly